Phase 1/ Week 1
A brain dump as I work out my FMP focus.
I've started the module with mountains of reading in an attempt to refine my research questions: possibly counterproductive because I now have more questions than I can answer, & uncertainty on which direction to go.
The only thing I've ascertained is I'll be taking an academic approach to 750
Looking back on past modules, I've consolidated my favorite aspects from each
710: concrete poetry, noticing the ignored, Psychogeography
730: Research proposal on typographic presentation/ADHD
740: Developing a typeface using letter frequency.
720: Biophilic street art
The latter 3 are all projects i felt I could study in much greater depth.
The 730 RP is an area I have considered for PhD study. In 740 I expanded on the idea by developing a new typeface. But given the project was only 8 weeks, I couldn't do it justice. It would have been far more suited to 750 & I wish I'd known this before i went into it.
Last module, 720, I focused on biophillic design in the urban environment. My outcome has since been adopted by the Whanganui District Council and is currently being painted as a pavement mural across 2 blocks of the CBD. This opened me to the field of neuroaesthetics / neuroarts & it’s fair to say I've become mildly obsessed. Broadly it summarizes my interest on how design intersects with neuroscience and psychology.
Graphic Design + visual communication + cognition;
the mix of art & science; design strategies informed by data & research.
My dilemma at this point, is that I can forsee avenues of research, but not yet how this can translate to 60% of design outcomes. By taking an academic approach, is it possible to have part of my outcome more thesis based? When I'm researching, I find the combination of integrating this with creativity/making/design an effective process. In 740 & 720 I found alternating practice + academic research provided balance, stimulation & pushed me to better outcomes.
(My downfall in both was taking on too larger scope for the timeframe of the brief, never quite achieving a status of completion).
In terms of audiences: I am intrigued working on solutions that aid neurodiverse children. This is based on my son's diagnosis of ADHD+Autism, and I believe designers have a responsibility to produce solutions which can help people with unique needs.
Before I travel further down my renowned rabbit holes of peer reviewed studies, I need to clarify whether it is within the allowances of 750 to progress prior projects, and whether it is possible to distribute more of my SP 60% weighting toward a written outcome, even if that means a creatively designed & physically produced artifact.
SUMMARY: Questions for tutors:
how does the academic-focused SP look compared to otherwise?
Is the academic component only 30% or can it extend into the outcome 60% if creatively produced?
Can I elaborate on past projects or must it be module distinct?
INITIAL IDEAS:
What is the cognitive connection between typographic presentation & page layout & ADHD? How can this be tested?
gestalt
finish & test typeface
analyse eye tracking data from web & art studies
mockup
can I design some intervention to use for reading? I stimulating peripheral vision?
adding stimulation/variation?
BIOPHILIC DESIGN
How can the principles & practices of Biophilic Design be employed to enhance visual communication about climate change? How does the graphic design/ visual language of conspiratorial data on climate change, differ to scientific data? How can Biophilic Designs be utilised to enhance the learning environment of elementary/primary aged Children?(Particularly ADHD/ SPD children students.)
TYPOGRAPHY SEMIOTICS
How is typography multimodal in beginning novels? How does this typographic presentation transfer to greater comprehension or even a sensory experience? Measuring This might be beyond the scope of the module but some how I could break it down although my outcome production is unclear.
NEURO ARTS The Neuroart Blueprint identifies the graphic design areas of iconography and typography as potentially having a contribution to neuroaesthetics.
How?
GRAPHIC DESIGN WILL SAVE THE WORLD RIGHT AFTER ROCK AND ROLL DOES
DAVID CARSON